Impact of interpersonal influences, brand origin and brand image on luxury purchase intentions: Measuring interfunctional interactions and a cross-national comparison

Journal of World Business

Volumn 46, Issue 2, 2011, Pages 242-252

  Shukla, Paurav ^a  

^a UNIVERSITY OF BRIGHTON   (United Kingdom)

Author keywords

Brand image; Brand origin; Cross national research; Emerging markets; Interpersonal influences; Luxury

Indexed keywords

EID: 79951960683     PISSN: 10909516     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jwb.2010.11.002     Document Type: Article

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