Identifying Millennials' key influencers from early childhood: Insights into current consumer preferences

Journal of Consumer Marketing

Volumn 29, Issue 2, 2012, Pages 146-155

  Young, Amy M ^a   Hinesly, Mary D ^a  

^a UNIVERSITY OF MICHIGAN   (United States)

Author keywords

Children (age groups); Cultural influences; Culture (sociology); Generational cohorts; Implicit preferences; Influence; Millennials

Indexed keywords

EID: 84857982547     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363761211206393     Document Type: Article

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