The impact of generational cohorts on status consumption: An exploratory look at generational cohort and demographics on status consumption

Journal of Consumer Marketing

Volumn 29, Issue 2, 2012, Pages 93-102

  Eastman, Jacqueline K ^a   Liu, Jun ^a  

^a GEORGIA SOUTHERN UNIVERSITY   (United States)

Author keywords

Baby boomer generation; Consumers; Generational cohort; Luxury marketing; Social status; Status consumption

Indexed keywords

EID: 84863250405     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363761211206348     Document Type: Article

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