Consumer innovativeness and perceived risk: Implications for high technology product adoption

Journal of Consumer Marketing

Volumn 23, Issue 4, 2006, Pages 182-198

  Hirunyawipada, Tanawat ^a   Paswan, Audhesh K ^a  

^a UNIVERSITY OF NORTH TEXAS   (United States)

Author keywords

Innovation; Risk analysis

Indexed keywords

EID: 33746139321     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363760610674310     Document Type: Article

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