Opinion leaders and followers: A replication and extension

Psychology and Marketing

Volumn 25, Issue 3, 2008, Pages 280-297

  Shoham, Aviv ^a   Ruvio, Ayalla ^a  

^a UNIVERSITY OF HAIFA   (Israel)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 49049103148     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20209     Document Type: Article

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