Intergenerational perceptions of market cues among US apparel consumers

Journal of Fashion Marketing and Management

Volumn 12, Issue 3, 2008, Pages 323-337

  Moore, Marguerite ^a   Carpenter, Jason M ^a  

^a UNIVERSITY OF SOUTH CAROLINA   (United States)

Author keywords

Age groups; Clothing; Consumer behaviour; Individual perception; Retailing; United States of America

Indexed keywords

APPAREL FABRIC; CONSUMER RESEARCH; MARKETING; PRICE; RETAILING;

EID: 48249092035     PISSN: 13612026     EISSN: None     Source Type: Journal    
DOI: 10.1108/13612020810889281     Document Type: Article

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