Competition in a status goods market

Journal of Marketing Research

Volumn 49, Issue 5, 2012, Pages 609-623

  Kuksov, Dmitri ^a   Xie, Ying ^a,b  

^a Department of Marketing ^*  (United States)

^b UNIVERSITY OF TEXAS AT DALLAS   (United States)

Author keywords

Competitive strategy; Fashion; Pricing; Self expressive goods; Status goods

Indexed keywords

EID: 84868021996     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmr.11.0005     Document Type: Article

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