Effects of social and temporal distance on consumers' responses to peer recommendations

Journal of Marketing Research

Volumn 48, Issue 3, 2011, Pages 486-496

  Zhao, Min ^a   Xie, Jinhong ^b  

^a UNIVERSITY OF TORONTO   (Canada)

^b UNIVERSITY OF FLORIDA   (United States)

Author keywords

Construal level; Consumer reviews; Preference over time; Recommendation; Word of mouth

Indexed keywords

EID: 79959327163     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.48.3.486     Document Type: Article

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