Compensatory knowledge signaling in consumer word-of-mouth

Journal of Consumer Psychology

Volumn 23, Issue 4, 2013, Pages 434-450

  Packard, Grant ^a   Wooten, David B ^b  

^a WILFRID LAURIER UNIVERSITY   (Canada)

^b UNIVERSITY OF MICHIGAN   (United States)

Author keywords

Consumer knowledge; Identity signaling; Self concept; Self discrepancy; Self presentation; Word of mouth

Indexed keywords

EID: 84884164270     PISSN: 10577408     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jcps.2013.05.002     Document Type: Article

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