Winning the super "buzz" bowl: How biometrically-based emotional engagement correlates with online views and comments for super bowl advertisements

Journal of Advertising Research

Volumn 49, Issue 3, 2009, Pages

  Siefert, Caleb J ^a   Kothuri, Ravi ^c   Jacobs, Devra B ^c   Levine, Brian ^c   Marci, Carl D ^b   Plummer, Joseph ^a  

^a HARVARD MEDICAL SCHOOL   (United States)

^b The Sanford C Bernstein Co Center for Leadership and Ethics   (United States)

^c NONE

Author keywords

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EID: 79251567620     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: None     Document Type: Article

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