On brands and word of mouth

Journal of Marketing Research

Volumn 50, Issue 4, 2013, Pages 427-444

  Lovett, Mitchell J ^a   PERES, RENANA ^b   Shachar, Ron ^c  

^a UNIVERSITY OF ROCHESTER   (United States)

^b HEBREW UNIVERSITY OF JERUSALEM   (Israel)

^c INTERDISCIPLINARY CENTER HERZLIYA   (Israel)

Author keywords

Brands; Complexity; Differentiation; Esteem; Offline; Online; Word of mouth

Indexed keywords

EID: 84882572848     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmr.11.0458     Document Type: Article

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