When, why, and how controversy causes conversation

Journal of Consumer Research

Volumn 40, Issue 3, 2013, Pages 580-593

  Chen, Zoey ^a   Berger, Jonah ^b  

^a GEORGIA INSTITUTE OF TECHNOLOGY   (United States)

^b UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84887171217     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/671465     Document Type: Article

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