The moderating effect of individual level collectivist values on brand loyalty

Journal of Business Research

Volumn 67, Issue 11, 2014, Pages 2437-2446

  Mattison Thompson, Frauke ^a,b,c   Newman, Alex ^a,b,c   Liu, Martin ^a,b,c  

^a UNIVERSITY OF LONDON   (United Kingdom)

^b MONASH UNIVERSITY   (Australia)

^c The University of Nottingham Ningbo China   (China)

Author keywords

Brand loyalty; Brand trust; China; Individual level collectivist values; Perceived quality; Perceived value

Indexed keywords

EID: 84905457800     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2014.02.011     Document Type: Article

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