Service failure recovery: The moderating impact of individual-level cultural value orientation on perceptions of justice

International Journal of Research in Marketing

Volumn 23, Issue 3, 2006, Pages 263-277

  Patterson, Paul G ^a   Cowley, Elizabeth ^b   Prasongsukarn, Kriengsin ^c  

^a UNIVERSITY OF NEW SOUTH WALES   (Australia)

^b UNIVERSITY OF SYDNEY   (Australia)

^c ASSUMPTION UNIVERSITY   (Thailand)

Author keywords

Fairness; Individual cultural values; Justice theory; Satisfaction; Service recovery

Indexed keywords

EID: 33748609961     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2006.02.004     Document Type: Article

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