Reference Points Used in Quality and Value Judgements

Marketing Letters

Volumn 11, Issue 4, 2000, Pages 299-310

  Kirmani, Amna ^a   Baumgartner, Hans ^b  

^a SOUTHERN METHODIST UNIVERSITY   (United States)

^b PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

Information processing; Quality; Reference points; Value

Indexed keywords

EID: 0347935723     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1023/A:1008129011202     Document Type: Article

References (15)

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