Service quality and customer switching behavior in China's mobile phone service sector

Journal of Business Research

Volumn 66, Issue 8, 2013, Pages 1161-1167

  Liang, Dapeng ^a   Ma, Zhenzhong ^b   Qi, Liyun ^c  

^a HARBIN INSTITUTE OF TECHNOLOGY   (China)

^b UNIVERSITY OF WINDSOR   (Canada)

^c DALIAN UNIVERSITY OF TECHNOLOGY   (China)

Author keywords

China; Mobile phone service; Service market; Service quality; Switching behavior

Indexed keywords

EID: 84877640006     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2012.03.012     Document Type: Article

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