Cultural values in advertisements to the chinese x-generation: Promoting modernity and individualism

Journal of Advertising

Volumn 32, Issue 1, 2003, Pages 23-33

  Zhang, Jing ^a   Shavitt, Sharon ^a  

^a UNIVERSITY OF ILLINOIS AT URBANA CHAMPAIGN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 2442588788     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.1080/00913367.2003.10639047     Document Type: Article

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