The impact of sales encounters on brand loyalty

Journal of Business Research

Volumn 63, Issue 11, 2010, Pages 1148-1155

  Brexendorf, Tim Oliver ^a   Mühlmeier, Silke ^a   Tomczak, Torsten ^a   Eisend, Martin ^b  

^a UNIVERSITY OF ST GALLEN   (Switzerland)

^b EUROPEAN UNIVERSITY VIADRINA   (Germany)

Author keywords

Brand attitude; Brand loyalty; Sales encounter; Sales encounter satisfaction; Salesperson loyalty

Indexed keywords

EID: 77956882359     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2009.10.011     Document Type: Article

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