Determinants of habitual behavior for national and leading brands in China

Journal of Product & Brand Management

Volumn 12, Issue 2, 2003, Pages 94-107

  Lin, M Y ^a   Chang, L H ^b  

^a NATIONAL TAIWAN UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Taiwan)

^b JINWEN UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Taiwan)

Author keywords

Brand awareness; Channels; China; Consumer behaviour

Indexed keywords

EID: 33847024774     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420310469788     Document Type: Article

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