Engineering the value network of the customer interface and marketing in the data-rich retail environment

International Journal of Electronic Commerce

Volumn 18, Issue 4, 2014, Pages 17-42

  Pousttchi, Key ^a   Hufenbach, Yvonne ^b  

^a UNIVERSITY OF AUGSBURG   (Germany)

^b Wi Mobile Research Group   (Germany)

Author keywords

AGFEA; Big data; CIM; Data driven marketing; E tail; IT strategy; Mobile CRM service provider; Mobile services; Retail innovation; Strategic impact of digitization; Value network

Indexed keywords

EID: 84902662262     PISSN: 10864415     EISSN: None     Source Type: Journal    
DOI: 10.2753/JEC1086-4415180401     Document Type: Article

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