Enabling evidence-based retail marketing with the use of payment data - the mobile payment reference model 2.0

International Journal of Business Intelligence and Data Mining

Volumn 8, Issue 1, 2013, Pages 19-44

  Pousttchi, Key ^a   Hufenbach, Yvonne ^a  

^a UNIVERSITY OF AUGSBURG   (Germany)

Author keywords

Business model architecture; Data collection and usage; Data mining and business intelligence; Evidence based retail marketing; M payments; Mobile commerce; Reference model

Indexed keywords

EID: 84882703209     PISSN: 17438187     EISSN: 17438195     Source Type: Journal    
DOI: 10.1504/IJBIDM.2013.055789     Document Type: Article

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