On providing one-to-one marketing with customers' privacy in stationary retail

Proceedings - 10th IEEE Joint Conference on E-Commerce Technology and the 5th Enterprise Computing, E-Commerce and E-Services, CEC 2008 and EEE 2008

Volumn , Issue , 2008, Pages 44-49

  Strüker, Jens ^a   Accorsi, Rafael ^a   Müller, Günter ^a  

^a UNIVERSITY OF FREIBURG   (Germany)

Author keywords

[No Author keywords available]

Indexed keywords

CONTEXT INFORMATIONS; ONE-TO-ONE MARKETINGS; PERSONALIZATION; PRIVACY CONCERNS; RF-ID TAGS;

CUSTOMER SATISFACTION; ELECTRONIC COMMERCE; RADIO NAVIGATION; RETAIL STORES;

SALES;

EID: 63749115735     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1109/CECandEEE.2008.101     Document Type: Conference Paper

References (23)

1. Rafael Accorsi. On the Relationship of Privacy and Secure Remote Logging in Dynamic Systems. IFIP International Federation for Information Processing, Volume 201, Security and Privacy in Dynamic Environments, S. Fischer-Hübner, K. Rannenberg, L. Yngstrom, S. Lindskog, Springer-Verlag, pp. 329-338.
2. Adomavicius, G.; Tuzhilin, A.: "Expert-Driven Validation of Rule-Based User Models in Personalization Applications", Data Mining and Knowledge Discovery. Special Issue on E-commerce and Data Mining, January 2001.
3. Gediminas Adomavicius, Alexander Tuzhilin: Personalization technologies: a process-oriented perspective, in: Commun. ACM 48(10): 83-90 (2005).
4. RFID and Consumers: Understanding their Mindset, commissioned by Capgemini and the National Retail Federation and is available at http://www.nrf.com/download/NewRFID-NRF.pdf.
5. Chicago Sun-Times, Chipping away at your privacy, November 9, 2003.
6. Accorsi. Rafael: Automated Privacy Audits to Complement the Notion of Control for Identity Management. To appear in IFIP Policies and Research in Identity Management, Springer-Verlag, 2008.
7. Accorsi, Rafael and Bernauer, Matthias: On Privacy Evidence for UbiComp Environments - Broadening the Notion of Control to Improve User Acceptance. In Anne Bajart and Henk Muller and Thomas Strang (Eds.) Proceedings of the 5th Workshop on Privacy in UbiComp, 433-438, 2007.
8. Dawson, John (2006): "Retail Trends in Europe", in Krafft, Manfred and Mantrala, Murali K. (Editiors), Retailing in the 21st Centruy - Current and Future Trends, p. 42 - 58.
9. European Commission, e-Business W@tch 2005, http://www.ebusi-ness- watch.org/ (21.09.2006). [EPC05] "EPCglobal - EPC Radio Frequency Identity Protocols - Class-1 Generation-2 UHF RFID Protocol for Communications at 860 MHz - 960 MHz -Version 1.0.9", EPCglocal Inc, 2005.
10. EPCglobal - EPC Radio Frequency Identity Protocols - Class-1 Generation-2 UHF RFID Protocol for Communications at 860 MHz - 960 MHz - Version 1.0.9, EPCglocal Inc, 2005.
11. Gedenk, Karen/Neslin, Scott A./Ailawadi, Kusum L.: Sales Promotion, in: Krafft, Manfred/ Mantrala, Murali K. (Editors) "Retailing in the 21st Century, p. 345 - 359, Springer, 2006.
12. Günther, O., Spiekermann, S. , "RFID And The Perception of Control: The Consumer's View", Communications of the ACM (CACM), Vol. 48, No. 9, September 2005
13. Huang, H.-S.; Lin K.-L; Yung-jen Hsu, L; Hsu, C.-N.; Item-Triggered Recommendation for Identifying Potential Customers of Cold Sellers in Supermarkets, in Proceedings of Beyond Personalization 2005, A Workshop on the Next Stage of Recom-mender Systems Research, San Diego, January 9, p. 37- 42,
14. Murthi, B.P.S.; Sarkar, S.: The role of the management sciences in research on personalization. Management Science 49, 10 (Oct. 2003).
15. Litfin, T. and Wolfram, G.: New automated checkout systems. In M. Krafft and M.K. Mantrala, Eds., Retailing in the 21st Century: Current and Future Trends, 2006.
16. Sackmann, S.; Strüker, J.; Accorsi, R.: Personalization in privacy-aware highly dynamic systems, Communications of the ACM (CACM), Vol. 49, Issue 9, pp. 32-38, September 2006.
17. Srikumar, K. and Bhasker, B.: Personalised recommendations in ecommerce, in: Int. J. Electronic Business 3, 1 (2005).
18. Strüker, J.; Sackmann, S.: New Forms of Customer Communication: Concepts and Pilot Projects. In: Proceedings of the Americas Conference on Information Systems (AMCIS '04), 6.-8. August, New York, USA 2004.
19. Linden, G. Smith, B. York, J. Amazon; "Amazon.com recommendations: item-to-item collaborative filtering". In: Internet Computing, IEEE, Vol. 7 Issue 1, p. 76- 80, 2003.
20. Ying, Yuanping; Feinberg, Fred; Wedel, Michel: Leveraging Missing Ratings to Improve Online Recommendation Systems, in: Journal of Marketing Research (JMR), Aug2006, Vol. 43 Issue 3, p355-365, 11p; DOI: 10.1509/jmkr.43.3.355; (AN 21945238).
21. Weitz, Barton A./Whitfield, Mary Brett (2006): "Trends in U.S. Retailing", in Krafft, Manfred and Mantrala, Murali K. (Edi-tiors), Reatiling in the 21st Centruy - Current and Future Trends, p. 59 - 75.
22. Woltman-Elpers, J. / Wedel, M. / Pieters, F. G. M. (2003): "Why Do Consumers Stop Viewing Television Commercials? Two Experiments on the Influence of Moment-to-Moment Entertainment and Information Value", Journal of Marketing Research, 40 (4), S. 437-453, 2003.
23. Reinartz, J. Werner: Understanding Customer Loyalty Programs. In: M. Krafft and M.K. Mantrala, Eds., Retailing in the 21st Century: Current and Future Trends, 2006.