The relationship between retailer-hosted and third-party hosted WOM sources and their influence on retailer sales

Electronic Commerce Research and Applications

Volumn 11, Issue 3, 2012, Pages 253-261

  Park, Jaehong ^a   Gu, Bin ^b   Lee, Hoonyoung ^a  

^a Kyung Hee University   (South Korea)

^b UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

Interaction effect; Multiple information sources; Online Word of Mouth; Third party hosted WOM sources

Indexed keywords

CONSUMER PURCHASE; INFORMATION SOURCES; INTERACTION EFFECT; MULTIPLE SOURCE; ONLINE WORD-OF-MOUTH; PRODUCT RECOMMENDATION; PURCHASE DECISION;

PURCHASING;

SALES;

EID: 84862864583     PISSN: 15674223     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.elerap.2011.11.003     Document Type: Article

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