Situation-related tasks for mobile services in retailing

International Review of Retail, Distribution and Consumer Research

Volumn 19, Issue 5, 2009, Pages 483-503

  Rudolph, Thomas ^a   Emrich, Oliver ^a  

^a UNIVERSITY OF ST GALLEN   (Switzerland)

Author keywords

Mobile marketing; Mobile services; Multichannel; Online shopping; Retail technologies

Indexed keywords

EID: 77951722774     PISSN: 09593969     EISSN: 14664402     Source Type: Journal    
DOI: 10.1080/09593960903445285     Document Type: Article

References (62)

1. Aastrup, J., D.B. Grant, and M. Bjerre. 2007. Value creation and category management through retailer-supplier relationships. International Review of Retail, Distribution and Consumer Research 17, no. 5: 523-41.
2. Advertising Age. 2005. The ad age guide to mobile marketing. May 2.
3. Ailawadi, Kusum L., J.P. Beauchamp, N. Donthu, D. K Gauri, and V. Shankar. 2009. Communication and promotion decisions in retailing: A review and directions for future research. Journal of Retailing 85, no. 1: 42-55.
4. Anderson, C. 2004. The long tail. Wired 12, no. 10. http://www.wired.com/wired/archive/12.10/tail.html (accessed 25 November 2008).
5. AT Kearney. 2005. Mobinet index. ATKearney and Judge. Institute of Management, Cambridge University. http://www.atkearney.com/ (accessed 10 August 2009).
6. Bagozzi, R., and T.F. Heatherton. 1994. A general approach to representing multifaceted personality constructs: Application to state self-esteem. Structural Equation Modeling 1, no. 1: 35-67.
7. Balasubramanian, S., R.A. Peterson, and S.L. Jarvenpaa. 2002. Exploring the implications of m-commerce for markets and marketing. Journal of the Academy of Marketing Science 30, no. 4: 348-61.
8. Barnes, S.J. 2002. Wireless digital advertising: Nature and implications. International Journal of Advertising 21, no. 3: 399-420.
9. Barnes, S.J. 2003. Location-based services: The state of the art. e-Service Journal 2, no. 3: 5970.
10. Barney, J. 1991. Firm resources and sustained competitive advantage. Journal of Management, 17, no. 1: 99-120.
11. Barwise, P., and C. Strong. 2002. Permission-based mobile marketing. Journal of Interactive Marketing 16, no. 1: 14-24.
12. Bauer, H.H., T. Reichardt, S.J. Barnes, and M.M. Neumann. 2005. Driving consume acceptance of mobile marketing: A theoretical framework and empirical study. Journal of Electronic Commerce Research 6, no. 3: 181-92.
13. Bollen, K.A. 1989. Structural equations with latent variables. New York: Wiley.
14. Broeckelmann, P., and A. Groeppel-Klein. 2008. Usage of mobile price comparison sites at the point of sale and its influence on consumers' shopping behavior. The International Review of Retail, Distribution and Consumer Research 18, no. 2: 149-66.
15. Bundesamt für Statistik. 2008. Medienindikatoren - Zugang - Internetnutzung. http://www.bfs.admin.ch/bfs/portal/de/index/themen/16/03/key/ind16.indicator.30106.160101.html (accessed 5 February 2009).
16. Camponovo, G., and D. Cerrutti. 2004. The spam issue in mobile business: A comparative regulatory overview. Proceedings of the Third International Conference on Mobile Business. New York.
17. comScore. 2007. Mobile phone Web users nearly equal PC based Internet users in Japan. http://www.comscore.com/press/release.asp?press=1742 (accessed 6 April 2009).
18. Conant, J.S., D. Smart, and R. Solano-Mendez. 1993. Generic retailing types, distinctive marketing competencies, and competitive advantage. Journal of Retailing 69, no. 3: 264-80.
19. Cuneo, A.Z. 2008. Package-goods giants roll out mobile coupons. Advertising Age 79, no. 10: 3-26.
20. Day, G.S. 1994. The capabilities of market-driven organizations. Journal of Marketing 58, no. 4: 37-52.
21. Deighton, J., and L. Kornfeld. 2009. Interactivity's unanticipated consequences for marketers and marketing. Journal of Interactive Marketing 23, no. 1: 4-10.
22. Dickinger, P., J.M. Haghirian, and A. Scharl. 2004. An investigation and conceptual model of SMS marketing. Proceedings of the 37th Hawaii International Conference on System Sciences, January 5-8, in Hawaii.
23. Dickinger, A., and M. Kleijnen. 2008. Coupons going wireless: Determinants of consumer intention to redeem mobile coupons. Journal of Interactive Marketing 22, no. 3: 23-39.
24. DMA. 2008. Mobile marketing: Consumer perspectives. New York: Direct Marketing Association.
25. Enright, M.J. 1998. Regional clusters and firm strategy. In The dynamic firm, ed. A.D. Chandler Jr., P. Hagström, and Ö.Sölvell, 315-42. Oxford: Oxford University Press.
26. Eisenhardt, K.M. 1989. Building theories from case study research. Academy of Management Review 14, no. 4: 532-50.
27. Fornell, C., and D.F. Larcker. 1981. Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research 18, no. 2: 39-50.
28. Funk, J.L. 2005. The future of the mobile phone Internet: An analysis of technological trajectories and lead users in the Japanese market. Technology in Society 27, no. 1: 69-83.
29. Ganesan, S., M. George, S. Jap, R.W. Palmatier, and B. Weitz. 2009. Supply chain management and retailer performance: Emerging trends, issues, and implications for research and practice. Journal of Retailing 85, no. 1: 84-94.
30. Haghirian, P., M. Madlberger, and A. Tanuskova. 2005. Increasing advertising value of mobile marketing: An empirical study of antecedents. Proceedings of the 38th Hawaii International Conference on System Sciences, January 3-6, in Hawaii.
31. Hu, L.-T., and P.M. Bentler. 1995. Evaluating model fit. In Structural equation modeling: Concepts, issues and applications, ed. R.H. Hoyle, 76-99. Thousand Oaks, CA: Sage Publications.
32. Kavassalis, P., N. Spyropuolou, D. Drossos, E. Mitrokostas, G. Gikas, and A. Hatzistamitiou. 2003. Mobile permission marketing: Framing the market inquiry. International Journal of Electronic Commerce 8, no. 1: 55-79.
33. Kleijnen, M., K. de Ruyter, and M. Wetzels. 2007. An assessment of value creation in mobile service delivery and the moderating role of time consciousness. Journal of Retailing 83, no. 1: 33-46.
34. Levy, M., and B. Weitz. 2004. Retailing management. 5th ed. New York: McGraw-Hill.
35. Mathwick, C., C. Wiertz, and K. de Ruyter. 2007. Social capital production in a virtual P3 community. Journal of Consumer Research 34, no. 4: 832-49.
36. Mittal, V., E.W. Anderson, A. Sayrak, and P. Tadikamalla. 2005. Dual emphasis and the long-term financial impact of customer satisfaction. Marketing Science 4, no. 4: 544-55.
37. Mobile Marketing Magazine. 2008. Using mobile in the retail environment. Mobile Marketing Magazine, 12 März 2008. http://www.mobilemarketingmagazine.co.uk/case_studies/index.html (accessed 25 November 2008).
38. Muk, A. 2007. Consumers' intentions to opt in to SMS advertising. International Journal of Advertising 26, no. 2: 177-98.
39. Muniz, A.M., and H.J. Schau. 2007. Vigilante marketing and consumer-created communications. Journal of Advertising 36, no. 3: 187-202.
40. Nicholson, M., I. Clarke, and M. Blakemore. 2002. 'One brand, three ways to shop': Situational variables and multichannel consumer behavior. International Review of Retail, Distribution and Consumer Research 12, no. 2: 131-48.
41. Nielsen. 2008. Critical mass: The worldwide state of the mobile Web. http://www.nielsenmobile.com/documents/CriticalMass.pdf (accessed 6 April 2009).
42. Nysveen, H., P.E. Pedersen, and H. Thorbjornsen. 2005a. Intentions to use mobile services: Antecedents and cross-service comparisons. Journal of the Academy of Marketing Science 33, no. 3: 330-46.
43. Nysveen, H., P.E. Pedersen, H. Thorbjornsen, and P. Berthon. 2005b. Mobilizing the brand. The effect of mobile services on brand relationships and main channel use. Journal of Service Research 7, no. 3: 257-76.
44. Oinas, P. 2002. Towards understanding network relationships in online retailing. International Review of Retail, Distribution and Consumer Research 12, no. 3: 319-35.
45. Okazaki, S., and C.R. Taylor. 2008. What is SMS advertising and why do multinationals adopt it? Answers from an empirical study in European markets. Journal of Business Research 61, no. 1: 4-12.
46. Pagani, M. 2004. Determinants of adoption of third generation mobile multimedia services. Journal of Interactive Marketing 18, no. 3: 46-59.
47. Porter, M. 1980. Competitive strategies. New York: The Free Press.
48. Porter, Michael E. 1996. What is strategy? Harvard Business Review 74, no. 6: 61-78.
49. Pousttchi, K., and D. Wiedemann. 2006. A contribution to theory building for mobile marketing: Categorizing mobile marketing campaigns through case study research. Proceedings of the 5th International Conference on Mobile Business (ICMB 2006). IEEE Computer Society, July 26-27, in Wiedemann.
50. Puccinelli, N.M., R.C. Goodstein, D. Grewal, R. Price, P. Raghubir, and D. Stewart. 2009. Customer experience management in retailing: Understanding the buying process. Journal of Retailing 85, no. 1: 1-14.
51. Pura, M. 2005. Linking perceived value and loyalty in location-based mobile services. Managing Service Quality 15, no. 6: 509-38.
52. Reichardt, T. 2008. Bedürfnisorientierte Marktstrukturanalyse für technische Innovationen. Eine empirische Untersuchung am Beispiel Mobile Commerce. Mannheim Diss. 2008.
53. Rettie, R., U. Grandcolas, and B. Deakins. 2005. Text message advertising: Response rates and branding effects. Journal of Targeting, Measurement and Analysis for Marketing 13, no. 4: 304-12.
54. Rudolph, T., O. Emrich, and T. Sohl. 2009. Der Schweizer Online-Handel-Internetnutzung Schweiz 2009. St. Gallen, Switzerland: University of St. Gallen.
55. Shankar, V., and S. Balasubramanian. 2009. Mobile marketing: A synthesis and prognosis. Journal of Interactive Marketing 23, no. 2: 118-29.
56. Shankar, V., and M. Hollinger. 2007. Online and mobile advertising: Current scenario, emerging trends and future directions. Cambridge, MA: Marketing Science Institute Special Report.
57. Shankar, V., T. O'Driscoll, and D. Reibstein. 2003. Rational exuberance: The wireless industry's killer. Strategy + Business 31, no. 2: 68-77.
58. Sultan, F., and A. Rohm. 2005. The coming era of 'brand in the hand' marketing. MIT Sloan Management Review 47, no. 1: 83-90.
59. Tomczak, T., S. Reinecke, and S. Mühlmeier. 2007. The task-oriented approach-a contribution to marketing theory concerning the development of the resource-based view. St. Gallen, Switzerland: University of St. Gallen.
60. Unni, R., and R. Harmon. 2007. Perceived effectiveness of push vs. pull mobile location-based advertising. Journal of Interactive Advertising 7, no. 2: 1-25.
61. Verhoef, P., K.N. Lemon, A. Parasuraman, A. Roggeveen, M. Tsiros, and L.A. Schlesinger. 2009. Customer experience creation: Determinants, dynamics and management strategies. Journal of Retailing 85, no. 1: 31-41.
62. Von Hippel, E. 1986. Lead users: A source of novel product concepts. Management Science 32, no. 7: 791-805.