Determinants of prices in an online marketplace

Journal of Product and Brand Management

Volumn 20, Issue 5, 2011, Pages 420-428

  DiRusso, David J ^a   Mudambi, Susan M ^b   Schuff, David ^b  

^a MILLERSVILLE UNIVERSITY   (United States)

^b TEMPLE UNIVERSITY   (United States)

Author keywords

Brands; Customer service management; Information governance; Logos; Premium pricing; Pricing; Reputation (online seller reputation)

Indexed keywords

EID: 80052555714     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610421111157946     Document Type: Article

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