The Determinants of Retail Loyalty of Indian Consumers

Journal of Food Products Marketing

Volumn 18, Issue 4, 2012, Pages 268-286

  Yun, Zee Sun ^a   Pysarchik, Dawn Thorndike ^b   Srivastava Dabas, Chitra ^b  

^a WESTERN MICHIGAN UNIVERSITY   (United States)

^b MICHIGAN STATE UNIVERSITY   (United States)

Author keywords

Congruity Theory; food store patronage; Indian consumer markets; retail loyalty; social self congruity

Indexed keywords

EID: 84863603827     PISSN: 10454446     EISSN: 15404102     Source Type: Journal    
DOI: 10.1080/10454446.2012.684329     Document Type: Article

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