Free riding and customer retention across retailers' channels

Journal of Interactive Marketing

Volumn 19, Issue 2, 2005, Pages 75-85

  Van Baal, Sebastian ^a   Dach, Christian ^b  

^a UNIVERSITY OF COLOGNE   (Germany)

^b Otto Group   (Germany)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 19844372664     PISSN: 10949968     EISSN: None     Source Type: Journal    
DOI: 10.1002/dir.20036     Document Type: Article

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