What matters most in internet retailing

MIT Sloan Management Review

Volumn 54, Issue 1, 2012, Pages 27-33

  Bell, David R ^a   Choi, Jeonghye ^b   Lodish, Leonard ^a  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

^b Yonsei University   (South Korea)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84869169834     PISSN: 15329194     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (24)

1. U.S. Census Bureau, "Quarterly Retail E-Commerce Sales 2nd Quarter 2012," news release, Aug. 16, 2012, and "Online Apparel Sales Forecast," 2012, www.internetretailer.com
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4. D. Bell and S. Song, "Neighborhood Effects and Trial on the Internet: Evidence from Online Grocery Retailing," Quantitative Marketing and Economics 5, no. 4 (2007): 361-400.
5. P. Farris, J. Olver and C. De Kluyver, "The Relationship Between Distribution and Market Share," Marketing Science 8, no. 2 (1989): 107-128
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13. J. Choi, D. Bell and L. Lodish, "Traditional and IS-Enabled Customer Acquisition on the Internet," Management Science 58, no. 4 (2012): 754-769.
14. S. Bikhchandani, D. Hirshleifer and I. Welch, "Learning from the Behavior of Others: Conformity, Fads and Informational Cascades," Journal of Economic Perspectives 12, no. 3 (1998): 151-170
15. O. Oyen and M. De Fleur, "The Spatial Diffusion of an Airborne Leaflet Message," American Journal of Sociology 59, no. 2 (1953): 144-149.
16. J. Choi, S. Hui and D. Bell, "Spatio-Temporal Analysis of Imitation Behavior Across New Buyers at an Online Grocery Retailer," Journal of Marketing Research 47, no. 1 (2010): 65-79.
17. A. Pasquarelli, "E-tailer Becomes Retailer," June 3, 2012, www.crainsnewyork.com.
18. E. Rusli, "Stores Go Online to Find a Perfect Fit," April 11, 2012, http://dealbook.nytimes.com
19. J. Lee and D. Bell, "Social Learning and Trial on the Internet," unpublished ms, 2012.
20. R. Putnam, "Bowling Alone: The Collapse and Revival of American Community" (New York: Simon &Schuster, 2000).
21. C. Anderson, "The Long Tail: Why the Future of Business Is Selling More of Less" (New York: Hyperion, 2006).
22. J. Choi and D. Bell, "Preference Minorities and the Internet," Journal of Marketing Research 48, no. 4 (2011): 670-682.
23. M. Kim, J. Choi and D. Bell, "Customer Migration, Online Shopping Behavior and Brand Preference," unpublished ms, 2012.
24. B. Bronnenberg, J-P. Dube and M. Gentzkow, "The Evolution of Brand Preferences: Evidence from Consumer Migration," American Economic Review, in press.