Multichannel retailing: Profiling the multichannel shopper

International Review of Retail, Distribution and Consumer Research

Volumn 17, Issue 2, 2007, Pages 139-158

  McGoldrick, Peter J ^a   Collins, Natalie ^a,b  

^a UNIVERSITY OF MANCHESTER   (United Kingdom)

^b The Co operative Corporate Affairs Department   (United Kingdom)

Author keywords

catalogue shoppers; multi attribute model; Multichannel retailing; multichannel shopping, Internet shoppers; shopping scenarios

Indexed keywords

EID: 67349184510     PISSN: 09593969     EISSN: 14664402     Source Type: Journal    
DOI: 10.1080/09593960701189937     Document Type: Article

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