Marketing the pinball way: Understanding how social media change the generation of value for consumers and companies

Journal of Interactive Marketing

Volumn 27, Issue 4, 2013, Pages 237-241

  Hennig Thurau, Thorsten ^a,b   Hofacker, Charles F ^c   Bloching, Björn ^d  

^a UNIVERSITY OF MÜNSTER   (Germany)

^b CITY UNIVERSITY   (United Kingdom)

^c FLORIDA STATE UNIVERSITY   (United States)

^d Roland Berger Strategy Consultants   (Germany)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84888026948     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1016/j.intmar.2013.09.005     Document Type: Editorial

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