Antecedents and consequences of trust in a social media brand: A cross-cultural study of Twitter

Computers in Human Behavior

Volumn 29, Issue 4, 2013, Pages 1546-1555

  Pentina, Iryna ^a   Zhang, Lixuan ^b   Basmanova, Oksana ^c  

^a UNIVERSITY OF TOLEDO   (United States)

^b AUGUSTA UNIVERSITY   (United States)

^c People's Humanitarian Academy   (Ukraine)

Author keywords

Brand trust; Self brand personality match; Social media brand; Trust transfer; Twitter

Indexed keywords

BRAND TRUST; SELF-BRAND PERSONALITY MATCH; SOCIAL MEDIA; TRUST TRANSFER; TWITTER;

BEHAVIORAL RESEARCH; BIOMEDICAL ENGINEERING; HUMAN COMPUTER INTERACTION;

SOCIAL NETWORKING (ONLINE);

EID: 84874879466     PISSN: 07475632     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.chb.2013.01.045     Document Type: Article

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