Halo effect: Conceptual definition and empirical exploration with regard to South Korean subsidiaries of US and Japanese multinational corporations

Journal of Communication Management

Volumn 7, Issue 4, 2003, Pages 317-332

  oh, Mi Young ^a   Ramaprasad, Jyotika ^b  

^a Silla University   (South Korea)

^b SOUTHERN ILLINOIS UNIVERSITY   (United States)

Author keywords

Country of origin image; Halo effect; Japan; MNCs; USA

Indexed keywords

EID: 84992989170     PISSN: 1363254X     EISSN: None     Source Type: Journal    
DOI: 10.1108/13632540310807458     Document Type: Review

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