Celebrity endorsement, brand credibility and brand equity

European Journal of Marketing

Volumn 45, Issue 6, 2011, Pages 882-909

  Spry, Amanda ^a   Pappu, Ravi ^b   Cornwell, T Bettina ^c  

^a UNIVERSITY OF MELBOURNE   (Australia)

^b UNIVERSITY OF QUEENSLAND   (Australia)

^c UNIVERSITY OF MICHIGAN   (United States)

Author keywords

Australia; Brands; Celebrities; Product endorsement

Indexed keywords

EID: 79957644686     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090561111119958     Document Type: Article

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