Does brand equity vary between department stores and clothing stores? Results of an empirical investigation

Journal of Product & Brand Management

Volumn 17, Issue 7, 2008, Pages 425-435

  Pappu, Ravi ^a   Quester, Pascale G ^b  

^a UNIVERSITY OF QUEENSLAND   (Australia)

^b UNIVERSITY OF ADELAIDE   (Australia)

Author keywords

Australia; Brand equity; Quality; Retailers; Trade associations

Indexed keywords

EID: 77955488928     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420810916335     Document Type: Article

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