The effect of brand extensions on product brand image

Journal of Product and Brand Management

Volumn 19, Issue 3, 2010, Pages 170-180

  Arslan, F Müge ^a   Altuna, Oylum Korkut ^a  

^a MARMARA UNIVERSITY   (Turkey)

Author keywords

Brand awareness; Brand image; Consumer behaviour

Indexed keywords

EID: 77953567242     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610421011046157     Document Type: Article

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