Are innovative consumers emotional and prestigiously sensitive to price?

Journal of Marketing Management

Volumn 30, Issue 3-4, 2014, Pages 245-267

  Aroean, Lukman ^a   Michaelidou, Nina ^b  

^a BOURNEMOUTH UNIVERSITY   (United Kingdom)

^b LOUGHBOROUGH UNIVERSITY   (United Kingdom)

Author keywords

consumer innovativeness; hedonic enjoyment; mobile phones; need for emotion; price prestige sensitivity; structural equation modelling

Indexed keywords

EID: 84897652728     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.2013.811094     Document Type: Article

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