Emotional persuasion: When the valence versus the resource demands of emotions influence consumers' attitudes

Journal of Consumer Research

Volumn 36, Issue 4, 2009, Pages 585-599

  Lau Gesk, Loraine ^a   Meyers Levy, Joan ^b  

^a UNIVERSITY OF CALIFORNIA   (United States)

^b UNIVERSITY OF MINNESOTA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 73349123841     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/605297     Document Type: Article

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