Notion equity: Incidental emotions in country-of origin effects

Journal of Consumer Research

Volumn 33, Issue 3, 2006, Pages 370-376

  Maheswaran, Durairaj ^a   Cathy, Y Chen ^b  

^a NEW YORK UNIVERSITY   (United States)

^b SINGAPORE MANAGEMENT UNIVERSITY   (Singapore)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33845749252     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/508521     Document Type: Article

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