Primary and secondary effects of emotions on behavioural intention of theatre clients

Journal of Marketing Management

Volumn 26, Issue 13-14, 2010, Pages 1201-1217

  Palmer, Adrian ^a,b   Koenig Lewis, Nicole ^a  

^a SWANSEA UNIVERSITY   (United Kingdom)

^b RENNES SCHOOL OF BUSINESS   (France)

Author keywords

Behavioural intention; Emotions; Satisfaction; Theatre

Indexed keywords

EID: 79958115688     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.2010.523008     Document Type: Article

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