Innovativeness, exploratory behavior, market mavenship, and opinion leadership: An empirical examination in the Asian context

Psychology and Marketing

Volumn 24, Issue 8, 2007, Pages 703-722

  Ruvio, Ayalla ^a   Shoham, Aviv ^a  

^a UNIVERSITY OF HAIFA   (Israel)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34547219983     PISSN: 07426046     EISSN: 15206793     Source Type: Journal    
DOI: 10.1002/mar.20180     Document Type: Article

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