If they could see me now: Immigrants' use of prestige brands to convey status

Journal of Consumer Marketing

Volumn 27, Issue 4, 2010, Pages 371-380

  Kwak, Lynn Eunjung ^a   Sojka, Jane Z ^a  

^a OHIO UNIVERSITY   (United States)

Author keywords

Brands; Consumer behaviour; Ethnic groups; Prices; Social status; United States of America

Indexed keywords

EID: 77954231325     PISSN: 07363761     EISSN: None     Source Type: Journal    
DOI: 10.1108/07363761011052404     Document Type: Article

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