Impulse purchases of new products: An empirical analysis

Journal of Product and Brand Management

Volumn 18, Issue 1, 2009, Pages 27-37

  Harmancioglu, Nukhet ^a   Finney, R Zachary ^b   Joseph, Mathew ^c  

^a BILKENT UNIVERSITY   (Turkey)

^b University of South Alabama   (United States)

^c ST MARY'S UNIVERSITY   (United States)

Author keywords

Buying behaviour; Consumer psychology; New products; Self esteem

Indexed keywords

EID: 70350212647     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420910933344     Document Type: Article

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