A typology of consumers' variety-seeking disposition based on inherent needs

Journal of Marketing Management

Volumn 28, Issue 5-6, 2012, Pages 676-694

  Michaelidou, Nina ^a  

^a UNIVERSITY OF BIRMINGHAM   (United Kingdom)

Author keywords

cluster analysis; inherent needs; optimal stimulation level; segmentation; typology; variety seeking

Indexed keywords

EID: 84860709129     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1080/0267257X.2011.565728     Document Type: Article

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