A place for emotion in attitude models

Journal of Business Research

Volumn 58, Issue 4, 2005, Pages 494-499

  Allen, Chris T ^a   Machleit, Karen A ^a   Kleine, Susan Schultz ^b   Notani, Arti Sahni ^c  

^a UNIVERSITY OF CINCINNATI   (United States)

^b BOWLING GREEN STATE UNIVERSITY   (United States)

^c NONE

Author keywords

Attitude; Consumer; Emotion

Indexed keywords

EID: 11244271882     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(03)00139-5     Document Type: Article

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