The role of explanations and need for uniqueness in consumer decision making: Unconventional choices based on reasons

Journal of Consumer Research

Volumn 27, Issue 1, 2000, Pages 49-68

  Simonson, Itamar ^a   Nowlis, Stephen M ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0034343663     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/314308     Document Type: Article

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