Consumer innovativeness and the use of new versus extended brand names for new products

Journal of Product Innovation Management

Volumn 27, Issue 1, 2010, Pages 23-32

  Klink, Richard R ^a   Athaide, Gerard A ^b  

^a UNIVERSITY OF PITTSBURGH   (United States)

^b SYRACUSE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

BRAND NAMES; BRANDING STRATEGIES; CONSUMER RESPONSE; EMPIRICAL STUDIES; INNOVATIVENESS; LITTLE RESEARCH; NEW PRODUCT; NEW PRODUCT SUCCESS;

FLUORINE CONTAINING POLYMERS;

PUBLISHING;

EID: 71949121603     PISSN: 07376782     EISSN: 15405885     Source Type: Journal    
DOI: 10.1111/j.1540-5885.2009.00697.x     Document Type: Article

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