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Volumn , Issue , 2012, Pages 209-236

Advertising versus invertising: The influence of social media B2C efforts on consumer attitudes and brand relationships

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EID: 84893969508     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780203123911     Document Type: Chapter
Times cited : (2)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.