Generating website traffic

Journal of Advertising Research

Volumn 42, Issue 5, 2002, Pages 49-61

  Ilfeld, Johanna S ^a   Winer, Russell S ^a  

^a UNIVERSITY OF CALIFORNIA   (United States)

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EID: 2142691594     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/JAR-42-5-49-61     Document Type: Article

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