Online Customer Experience: A Review of the Business-to-Consumer Online Purchase Context

International Journal of Management Reviews

Volumn 13, Issue 1, 2011, Pages 24-39

  Rose, Susan ^a   Hair, Neil ^b   Clark, Moira ^a  

^a UNIVERSITY OF READING   (United Kingdom)

^b ROCHESTER INSTITUTE OF TECHNOLOGY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 78751699513     PISSN: 14608545     EISSN: 14682370     Source Type: Journal    
DOI: 10.1111/j.1468-2370.2010.00280.x     Document Type: Article

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