Competitive intelligence: A multiphasic precedent to marketing strategy

European Journal of Marketing

Volumn 42, Issue 7-8, 2008, Pages 766-785

  Dishman, Paul L ^a   Calof, Jonathan L ^b  

^a BRIGHAM YOUNG UNIVERSITY   (United States)

^b UNIVERSITY OF OTTAWA   (Canada)

Author keywords

Canada; Competitive strategy; Decision making; Marketing intelligence; Strategic marketing

Indexed keywords

EID: 48249093794     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560810877141     Document Type: Article

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